I probably should keep my mouth shut and let the competition keep wasting their money.
It’s sad to see companies so lost in a lack of any web strategy that their only apparent online plan is to finance a bunch of random Google AdWords hoping that a big lead randomly lands in their lap.
If you’ve ever tried to sell to a raw Web lead then you know they are almost always using you for a discount, third bid or free advice can be some of the least qualified (and most expensive) types of potential customers.
Of course, done right, a web lead doesn’t have to be difficult to close. Many of them can turn into a $50,000 project. The key is to know the right way to market on the web so as to attract the quality leads – and repel the discount seekers, quick question askers and tire kickers.
Let me ask you this first – because maybe I’m making some incorrect assumptions…
You do have a better strategy than buying Google AdWords – or waiting for someone like a software publisher to deliver free leads to you. Right?
There’s nothing wrong with Google Adwords. They’re a great way to supplement an online strategy.
There’s also nothing wrong with free leads from a software publisher (assuming you can get them). These supplement any marketing strategy quite well.
Notice I’ve used the word “supplement”. It means “in addition to”
What’s your strategy online?
Have you developed any of the new tactics that people are talking about?
- Friendfeed
- Social Media Sites
- Blogging
Or are you still talking with those in your office about how you “don’t get” some of these new tools?
How most of these new uncomfortable marketing tactics are huge wastes of time. You haven’t tried any of them for more than a day – but you’re pretty sure that they’re a waste of time.
Here’s another question.
How are TRADITIONAL marketing efforts such as: Direct Mail, Telemarketing, Lead Buying (Findaccountingsoftware, et al) working for you?
If you have not become involved in other methods of marketing (many of them free) and you are located in the Connecticut area – then I advise and hope that you stay home from the Insights 2009 conference. Insights is expensive and there’s no big announcements expected. The economy is crappy. Stay home and plug away at a more productive marketing activity like telemarketing because if you just put more effort (and a lot more money) into these old school tactics you’ll surely turn better results. If that doesn’t work just buy AdWords against my company name on Google.
For those NOT in Connecticut – the choice is yours.
If you’re interested in some of the new marketing methods (many totally free) that people are using to get business – be sure to attend Beyond The Hype – Social Media Marketing for B2B on Wednesday May 13 from 1:30 to 3:oo pm.
Here’s the Agenda:
The way to reach business decision makers is migrating from traditional marketing efforts to the Web. More and more consumers are researching their next purchases online using search engines and social media sites. This session will explore how you can use social media to grow traffic to your Web site, make real connections, and join the conversations already happening on social networking sites. Find out which social media sites work best for business, how to develop a strategy for success, how to measure your campaign’s effectiveness, and where this rapidly evolving medium may be taking us next.
I’m planning on attending to answer questions that may come up during the session from a Sage Business Partner point of view. Note that I’m not leading this session – but after it’s over I plan to stick around and answer any questions. Unless of course you’re from Connecticut.
