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Facebook Copyright Status Spam – Don’t Fall For It

November 26, 2012 by Wayne Schulz

If you’ve noticed your friends on Facebook starting to post lengthy status updates that ramble on about how posting such a rambling legalese type status update can render their content copyright protected and impervious to the legal actions of any government (or Facebook) official – don’t fall for it.

This status spam (which is the 2012 equivalent of chain letters) is not true. This is a repeat of another spam that appeared in June 2012. You do not have to post a update to gain copyright protection against Facebook – though if you like annoying your friends with lengthy rambling status updates – go for it.

Via: Slate and ERP Life

Facebook Page Likes Are Important But Shouldn’t Be Your Only Online Marketing Tool

August 27, 2012 by Wayne Schulz

I’m not entirely sold that this the Facebook Page Likes marketing method applies to all types of businesses – however I do buy into the concept of:

a. Likes = social proof
b. Likes = “soft opt in”

On the downside – you are inside a walled garden that is 100% controlled by Facebook. They control how much of your content is pushed down to your likes.

It is not much of a stretch to imagine the day when Facebook Pages will only pass content to likes based upon a paid advertising relationship.

Facebook have only promised to remain free to join – there’s nothing that says they won’t (and I’m betting they will) charge an increasing number of businesses who want to push out content to those who’ve liked their sites.

So, yes – Likes = important. But more important is the content YOU control which should be your web site/blog.

How to build Facebook Fans to drive sales

Stop Facebook Wall Spam

June 26, 2012 by Wayne Schulz

If you use the popular Facebook social media site you may notice on occasion that your friends’ walls have images that show they’ve been tagged in the image.

However upon closer inspection you’ll find that the friend isn’t even in the picture. What gives?

This is Facebook wall Spam.

The gimmick goes like this:

Spammer finds a Facebook user with a lot of friends
Spammer friends that Facebook user
Spammer posts an image – and tags their new Facebook friend – while also inserting links to spammy sites they’re promoting

Once the image is posted – with the new friend tagged – all the many friends of the unsuspecting person will now see the image (because their friend was tagged in it) as well as the spammy link.

How to fight back?

ZDNET have published a detailed step by step procedure to tighten up your Facebook account. Essentially what you do is require anyone tagging you in a photo to receive your approval before it goes live on your Facebook wall. This removes the ability for anyone to tag and share on your wall to your friends – without you first approving it.

Here’s the full post with step-by-step details on tightening Facebook security – How to keep Facebook spammers from hijacking your wall

5 Ways To Drive Business Using Social Media – Three to Avoid At All Costs

October 23, 2011 by Wayne Schulz

Bob Scott, of The Progressive Accountant, asked me a month ago if I could summarize some tips on social media marketing.

Quite frankly I think the social media term is way overdone.

I consider it with the same eye-roll as I used to greet talk about those who proclaimed themselves “webmasters”.

In other words – if you can fog a mirror you can call yourself either of these.

The million dollar question many people have is – how do you make money online? What works. What doesn’t. And what’s just a waste of time and money.

Do people buy software on Facebook (No, but a Facebook friend messaged me last week to ask about taking over their support, another messaged me two months ago and we provided an assessment).

I’d never met either of these people previously.

Can online social media work? I think so.

Bob summarized my top tips in a post on his site – I think it’s worth a read. Especially the last two paragraphs.

Regularly participate in new social activities – always with an eye toward whether these activities will produce qualified traffic to your web site. It takes some time to see results so be patient.

If an activity is not working, move on. However, be sure you are measuring site traffic as this is the only way to know if your activities are working. There are two services that you might utilize:

1. Google Analytics = Free, but not real time.
2. StatCounter = Not free, but real time.

When it comes to using social media, here’s what I find works:
1. Be consistent. Set goals to post content regularly (this is key).
2. Measure your website traffic.
3. Watch what others do before you jump right in.
4. Watch what tech bloggers adopt and talk about (techmeme.com is a great site for this).
5. You don’t need to do everything tech bloggers do, but they are excellent early indicators of new technology.

Here’s what never worked for me:
1. Overtly selling.
2. Spamming discussion groups with “please call me I can help” type posts.
3. Sending email newsletters with lots of advertising (or any ads). I found that people tuned out.

http://www.theprogressiveaccountant.com/running-a-firm/practical-tips-for-using-social-media.html

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