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Use LinkedIn Group Announcements As Your Company’s Email Newsletter

June 27, 2011 by Wayne Schulz

Did you know that administrators of LinkedIn Groups can send group announcements to all members of their group who’ve not opted out of those announcements (they’re turned on by default so most members receive them).

These announcements can be sent up to once per week and are completely free as part of your participation in LinkedIn as a group administrator. You can’t send them in any format other than plain text though there does not appear to be any restriction on what you can insert to the mailing – including links to your own web site outside of the LinkedIn group.

Access the feature from the group’s manage menu. And for even more reach consider opening up your LinkedIn Group to the public so that links you may share can be browsed even by non-group members.

More Info – Use LinkedIn Groups As Your Company’s Email Newsletter

Filed Under: LinkedIn Tagged With: email, linkedin, marketing, newsletter

Social Media Secret: Your Web Site As a Hub

May 3, 2011 by Wayne Schulz

Still trying to understand how social media efforts all tie together – to actually create a qualifed lead (or two) for your business?

Here’s a great image from Dawn Westerberg’s presentation at the Information Technology Alliance (ITA) conference in Atlanta Georgia on Monday May 2, 2011.

Dawn’s presentation titled “It Ain’t Just Social Media or is it ePresence” included this slide (click image at left to enlarge).

A common concern about social media is “how do  various activities like LinkedIn, Twitter, Facebook and online distribution (think RSS, shared links) tie together to bring about an increase in business.

While it’s fun to use social media to share information – the goal for businesses is to earn a profit. Social media is increasingly being used as one way to increase business inquiries and leads.

The secret to integrating all of your various social media efforts is in the image from Dawn’s presentation.

Your web site is the hub (or final destination) where your social media efforts point. Use your web site to collect information (whether by offering a whitepaper, free subscription to a newsletter or some other special offering that requests your visitor to leave their  contact information).

Whether you use only one – or many social media tools – it makes no difference. Instead the key concept is to funnel activity back to your web site. Then use your web site to collect data on visitors (Example – A form which users might complete so that you can send more information or a newsletter).

So while activities like Twitter, Facebook or LinkedIn may seem like time wasters with no obvious way to monetize your efforts – by using content on your web site as the source for these activities (for example tweeting a link back to a story on your web site) you’ll eventually drive traffic and with the right offer on your site can collect data to begin marketing to potential customers.

via: Dawn Westerberg

Filed Under: Sage 100 ERP Tagged With: dawn westerberg, facebook, linkedin, social media, wordpress

MAS90 LinkedIn User Group Tops 1,000 Members

January 31, 2011 by Wayne Schulz

Membership in the MAS90 LinkedIn Users And Consultants Group today topped 1,000 members for the first time.

Formed in January 2009, the Linkedin group is approximately 10 times larger than the largest next MAS 90 specific discussion group on Linkedin and is not sponsored by Sage.

Participants regularly share information and the latest news about Sage ERP MAS 90 and MAS 200 and informally discuss product ideas with Sage product managers.

Membership is free and open to any MAS 90 or MAS 200 software users or consultants. The only requirement is to participate and share knowledge.

MAS90 LinkedIn Group

Filed Under: LinkedIn, Sage 100 ERP Tagged With: discussion, forum, linkedin, mas200, Sage 100 ERP

How To Make Money Using LinkedIn

November 26, 2010 by Wayne Schulz

Bill Kizer has just posted a great set of tips for better utilizing LinkedIN and more importantly how to make money from your participation.

Most important of his advice is to keep everything updated, use a profile photo, participate in discussions and make connections.

This 14 minute presentation is part of a discussion he facilitated at a recent group meeting. Bill went back and recorded the presentation for the benefit of all who may have questions about using LinkedIN.

via: Bill Kizer and LinkedIn

Filed Under: LinkedIn, Sage 100 ERP Tagged With: bill kizer, discussion, linkedin, sage

Sage LInkedIn Group Meeting: Irvine CA November 18, 2010

October 30, 2010 by Wayne Schulz

The popular Sage LinkedIN Group (over 3,000 members and growing) has scheduled a free meeting to be held Thursday November 18, 2010 at 4pm  in the Sage Irvine California offices.

The formal speaker list has yet to be rolled out though typically Sage provides a speaker or two to answer questions from those in attendance. Bill Kizer, the group’s founder, is coordinating the sessions. Questions or suggestions for agenda items can be sent to him via email.

Sage LinkedIn Meeting – November 18, 2010

Filed Under: LinkedIn, Sage software Tagged With: linkedin, sage

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