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Social Media Secret: Your Web Site As a Hub

May 3, 2011 by Wayne Schulz

Still trying to understand how social media efforts all tie together – to actually create a qualifed lead (or two) for your business?

Here’s a great image from Dawn Westerberg’s presentation at the Information Technology Alliance (ITA) conference in Atlanta Georgia on Monday May 2, 2011.

Dawn’s presentation titled “It Ain’t Just Social Media or is it ePresence” included this slide (click image at left to enlarge).

A common concern about social media is “how do  various activities like LinkedIn, Twitter, Facebook and online distribution (think RSS, shared links) tie together to bring about an increase in business.

While it’s fun to use social media to share information – the goal for businesses is to earn a profit. Social media is increasingly being used as one way to increase business inquiries and leads.

The secret to integrating all of your various social media efforts is in the image from Dawn’s presentation.

Your web site is the hub (or final destination) where your social media efforts point. Use your web site to collect information (whether by offering a whitepaper, free subscription to a newsletter or some other special offering that requests your visitor to leave their  contact information).

Whether you use only one – or many social media tools – it makes no difference. Instead the key concept is to funnel activity back to your web site. Then use your web site to collect data on visitors (Example – A form which users might complete so that you can send more information or a newsletter).

So while activities like Twitter, Facebook or LinkedIn may seem like time wasters with no obvious way to monetize your efforts – by using content on your web site as the source for these activities (for example tweeting a link back to a story on your web site) you’ll eventually drive traffic and with the right offer on your site can collect data to begin marketing to potential customers.

via: Dawn Westerberg

Filed Under: Sage 100 ERP Tagged With: dawn westerberg, facebook, linkedin, social media, wordpress

90% of The Top 10 WordPress Themes Found In Page One Results = Malicious or Suspicious

January 14, 2011 by Wayne Schulz

free wordpress themes.jpg

Are you just in the process of setting up your company with a new WordPress website?

You may have already found that changing the look of WordPress is as easy as downloading and installing a theme. This change is so simple that you can usually apply a new theme to WordPress in well under 5 minutes.

The problem is that many first time users of WordPress look for free themes by using a search engine. As Siobhan Ambrose of WPMU.ORG found – many of these free themes contain hidden code that may be malicious or causing your web site to unintentionally link out to other web sites (think spam and pharmacy type sites).

This post is a must read for anyone just getting started in the world of WordPress or who has been tasked with selecting a theme for their site.

Of the top ten listings on the first page of a Google search for “free wordpress themes” Siobhan found only 1 of 10 that she deemed safe.

Why You Should Never Search for Free WordPress Themes In Google or Anywhere Else

Filed Under: Technology Tagged With: themes, wordpress

WordPress password reset flaw patched in 2.8.4

August 12, 2009 by Wayne Schulz

wordpress.jpg

Yesterday my friend Robert Wood reset the administrative password on my site. Rather than be upset – I’m delighted. Robert was notifying me of a flaw in the WordPress software that allowed anyone to reset the administrative password of a blog.

While this did not provide access to the administrative account (the password reset was only sent out via email to the registered account holder) – it did expose a weakness. If someone also had access to the email account affiliated with the administrator they could potentially hijack this password reset and gain access to your WordPress site.

Version 2.8.4 of WordPress is available and I recommend you upgrade immediately.

WordPress via Robert Wood- DDF Consulting – Florida MAS 90 Consultant

Filed Under: Technology Tagged With: administrator, ddf consulting, florida, password, robert wood, security, Wayne Schulz, wordpress

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