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How and Why To Link Your Google Profile To Search Results

November 12, 2011 by Wayne Schulz

The world of online search is growing more competitive by the day. If there were a way for your website’s results to stand out from the competition – you’d probably want to know about it – right?

How about if the way to make your site standout was completely free and took about 5 minutes to setup?

Here’s one way that many site owners are using to standout. They’ve seized upon Google’s new pilot program that links author information in Google Profile’s to web search results.

When Google users search the web for information Google now will associate the author of a post (provided they’ve set this up) with the search result. This means the author’s Google profile headshot and a link to add that profile to a Google Plus shared circle will both appear.

This is an easy way you can establish credibility with those who are searching as well as standout from competitors who’ve not taken the time to establish the link between their Google Profile and their web site.
If you want your author information to appear in search (Google News too) results for the content you’ve created then first create a Google Profile with a good recognizable headshot as your profile photo.

Sample:

Wayne Schulz Google Plus Profile (link)

 

Then verify authorship of your online content by associating it with your profile using one of two methods provided by Google (details):

  1. Add your name and email to the post (Google’s recommended method – and easiest)
  2. Link your web post to your Google profile (and your profile to your web post)

 

Once you’ve completed those steps – notify Google here.

It can take a week or so for Google to pick up on this (provided that you’ve followed the setup instructions precisely). And when they do you may not see every one of your blog posts indexed – rather you’ll see a few posts at a time gradually have your profile headshot and Google circle link added.

The results is a search result that stands out from competitors and conveys more authority – and hopefully translates into greater results for your company.

 

Google

Filed Under: Technology Tagged With: author, connected, google plus, search, seo, Wayne Schulz

Schulz Consulting On Google +

November 8, 2011 by Wayne Schulz

Schulz Consulting is now on Google +.

If you haven’t yet explored Google Plus – here’s a quick video that explains Google’s new social platform.

Google+ Pages provides businesses, products, brands, and organizations with a public identity and presence on Google+. Pages can currently be created for one of five categories to help guide you when signing up:

  • Product or Brand
  • Company, Institution or Organization
  • Local Business or Place
  • Arts, Entertainment or Sports
  • Other

Google+ pages interact in the Google+ world similar to the way that regular Google+ profile owners do – they can add people to circles, edit their profile, share things in Google+, +1 comments and photos, and create and join Hangouts. But they’re not entirely the same. Learn about how pages and profiles are different.

We will use Google Plus to provide constantly updated news about ERP software and specifically Sage EPR MAS 90 and MAS 200.

 

Schulz Consulting Google Plus

Filed Under: Sage 100 ERP Tagged With: google plus, mas200, Sage 100 ERP, social media

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