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How and Why To Link Your Google Profile To Search Results

November 12, 2011 by Wayne Schulz

The world of online search is growing more competitive by the day. If there were a way for your website’s results to stand out from the competition – you’d probably want to know about it – right?

How about if the way to make your site standout was completely free and took about 5 minutes to setup?

Here’s one way that many site owners are using to standout. They’ve seized upon Google’s new pilot program that links author information in Google Profile’s to web search results.

When Google users search the web for information Google now will associate the author of a post (provided they’ve set this up) with the search result. This means the author’s Google profile headshot and a link to add that profile to a Google Plus shared circle will both appear.

This is an easy way you can establish credibility with those who are searching as well as standout from competitors who’ve not taken the time to establish the link between their Google Profile and their web site.
If you want your author information to appear in search (Google News too) results for the content you’ve created then first create a Google Profile with a good recognizable headshot as your profile photo.

Sample:

Wayne Schulz Google Plus Profile (link)

 

Then verify authorship of your online content by associating it with your profile using one of two methods provided by Google (details):

  1. Add your name and email to the post (Google’s recommended method – and easiest)
  2. Link your web post to your Google profile (and your profile to your web post)

 

Once you’ve completed those steps – notify Google here.

It can take a week or so for Google to pick up on this (provided that you’ve followed the setup instructions precisely). And when they do you may not see every one of your blog posts indexed – rather you’ll see a few posts at a time gradually have your profile headshot and Google circle link added.

The results is a search result that stands out from competitors and conveys more authority – and hopefully translates into greater results for your company.

 

Google

Filed Under: Technology Tagged With: author, connected, google plus, search, seo, Wayne Schulz

Google Local now lets you measure how often your business appears in Google Map and Local search results

June 2, 2009 by Wayne Schulz

google local business.jpg

Google is trying to get more businesses to claim their local listing profile on Google Local. This is the result that appears when a web visitor searches for your name on Google Maps.

Starting today those businesses with a listing will also have access to free dashboard that provides feedback on the numbers of web visitors that view a company’s local listing. This obviously will help Google sell ads or upgrades at some future point. However for new it helps business owners to review exactly how powerful (or not) their Google Maps search results are.

Since the listing itself is free there’s not reason not to head over and setup your own Google Profile for business. In addition to the mundane street address and phone number you also have the opportunity to upload photos and YouTube videos (which I recommend because they will set you apart from your competitors). Some custom fields can be added which provide additional frequently asked questions that are not in the boilerplate Google listing profile.

schulz consulting google local listing.jpg

Google Local via TechCrunch

Filed Under: Technology Tagged With: Google local, search, seo, Wayne Schulz

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