Sage today unveiled tentative plans to rebrand their product names in North America. The current naming plans are to develop a common strategy in order to build the Sage brand:

• As a strong brand trusted by users
• To significantly increase both awareness and consideration of all Sage products in the SMB space
• To increate the value proposition of how Sage can support the needs of SMBs
• To grow market share and revenue

Although these names are still subject to change, expect the new product brand names to be similar to the following:

Sage 50

• Sage Peachtree
• Sage Simply Accounting (Canada)

Sage 100

• Sage ERP MAS 90
• Sage ERP MAS 200
• Sage Master Builder
• Sage Fund Accounting

Sage 300

• Sage ERP Accpac
• Sage Timberline Office

Sage 500

• Sage ERP MAS 500
• Sage Fund Accounting – Multi User Edition

Sage Universal Solutions

• Sage CRM
• Sage Fixed Assets (Previously Sage FAS Fixed Assets)
• Sage HRMS (Previously Sage Abra HRMS)
• Sage Estimating (Previously Sage Timberline Estimating)

The timeline for these changes should approximate the release date of the next major upgrade for the product(s) with most changes occurring late in 2012 and early 2013.

Products not presently slated for rebranding due to specific market plans, strategies or international factors:

• Sage ACT!
• Sage SalesLogix
• Sage EPR X3
• Sage BusinessWorks
• Sage BusinessVision
• Sage DacEasy
• Sage PFW
• Sage Pro
• Sage fundraising series – including Sage Millennium