I’ve written before about a very cool online service called IFTT. It is especially useful for anyone active in social media looking to streamline some of the postings that they routinely make to sites like Twitter and Facebook.

The name IFTT stands for “If This Then That” and the concept is so simple – yet powerful. The service sits silently awaiting a specific user defined “IF” to happen – and when it does an action is triggered.

One example may be to setup an IFTT to monitor a web RSS feed for changes and automatically post a link to your Facebook or Twitter when it occurs.

These actions can post to many different locations – and one thing that I’ve done in advance of the Sage Summit conference in August 2012 is create an action that:

1. Scans all tweets for the hashtag #SAGESUMMIT – which is the shorthand way people indicate a Twitter message is related to a specific topic – in this case the Sage annual Summit conference
2. When it finds such a hashtag – it adds the sender to a Twitter List (here’s my 130+ user Summit Chatter Twitter list that is constantly updated – even as I sleep).
3. Using that Twitter list you can then monitor the more active Twitter users as Sage Summit nears.

Here’s what the list looks like as of now:

This free service runs completely “in the cloud” and allows you to create as many “recipes” as you like which can significantly save you time in managing your various social media tasks.

IFTT