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iPad Ordering Officially Now At 2 to 3 Week Backlog

March 12, 2012 by Wayne Schulz

This morning the official Apple web site for new iPad orders has switched from showing ship dates of March 19 to showing 2 to 3 week product delays. While I don’t dispute the popularity of new iPad – I also believe Apple is the master of using scarcity as a marketing tactic to drive increased demand for their products.

Apple iPad

Filed Under: Sage 100 ERP Tagged With: ipad, marketing, scarcity

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