As they did last year, key members of the Northeast team at Sage posed in front of a festive holiday tree.
I deal almost exclusively by phone with these four people. People like to do business with people.
I don’t do business with Sage — I do business with these people AT Sage. Forming a connection with people also by default forms a connection with the company.
Sending out something as simple as a card that depicts the people we deal with every day is a great idea.
More companies should do this.
About an hour after I received my card another top Sage Business Partner emailed me “This was actually a nice self generated idea….it shows a tinge of entrepreneurism still lives.”
Kudos to Sage and specifically Michael, Hellene, Susie and Eddie for creating what I consider to be the most effective eCard that I’ve received in 2008.