eCard 101 courtesy of Sage

Congratulations to Sage Software’s Northeast Team for sending an eCard that I actually enjoyed receiving.

As they did last year, key members of the Northeast team at Sage posed in front of a festive holiday tree.

I deal almost exclusively by phone with these four people. People like to do business with people.

I don’t do business with Sage — I do business with these people AT Sage. Forming a connection with people also by default forms a connection with the company.

Sending out something as simple as a card that depicts the people we deal with every day is a great idea.

More companies should do this.

About an hour after I received my card another top Sage Business Partner emailed me “This was actually a nice self generated idea….it shows a tinge of entrepreneurism still lives.”

Kudos to Sage and specifically Michael, Hellene, Susie and Eddie for creating what I consider to be the most effective eCard that I’ve received in 2008.