Social Media to the rescue!
In prior years we might have seen firms take out expensive Google Adwords to solicit the clients of a failed competitor. Right now we’re seeing the free social media service Twitter being used by competitors seeking to woo clients of the former Sage Business Partner of The Year The MIS Group.
As you may know, MIS Group suddenly shut their doors on July 6, 2009 leaving their clients and employees to fend for themselves. There was no advance notice given of this shutdown and many of the clients are enrolled in MIS Group support and maintenance plans which they rely on to keep their businesses running.
Here’s a small sample of a few Tweets I noticed openly advertising for MIS Group clients.
New York based Net@Work chimes in:
As well as Microsoft reseller Simcrest out of Texas:
West Reading, PA Keystone Software Solutions:
CRM VAR Harris Technology – Houston Texas
We've jumped on the Twitter bandwagon for MIS clients as well..
We've jumped on the Twitter bandwagon for MIS clients as well..
Been reading your posts and comments on this with interest. It's been an education.
I think that, just like businesses are holding back on new technology adoption with its associated costs and learning curves, new accounting software adoption is also slowing and being pushed further into the future. This means focusing effort on getting revenue from support plans and value-added services becomes more important. Holding onto customers by creating and delivering value that others cannot provide is more important.
Been reading your posts and comments on this with interest. It's been an education.
I think that, just like businesses are holding back on new technology adoption with its associated costs and learning curves, new accounting software adoption is also slowing and being pushed further into the future. This means focusing effort on getting revenue from support plans and value-added services becomes more important. Holding onto customers by creating and delivering value that others cannot provide is more important.
Nowadays, social networking site is one of the most commonly used site in advertising, because according to a survey, 8 out of 10 pc users are subscribed on such social networking sites thats why no doubt about it if they used it as part of advertising.
There are really lot of strategies in gaining clients through the use of social networking and even in marketing sites. MIS really had that as a nice plan. They used one of the most popular networking site just to advertise.