In the dynamic world of business, change is inevitable and often a sign of growth and adaptation. One such transformation that has caught attention in the industry is the brand evolution of Summit Hosting. Here’s an in-depth look at what’s new and noteworthy:
A New Identity: Summit Hosting Becomes Summit
Brands evolve, and Summit Hosting is no exception. The company has recently transitioned to a more concise and impactful name: Summit. This change is not merely cosmetic; it signifies the company’s progress, diversification, and enhanced capabilities.
A Revamped Digital Presence
With the brand evolution comes a fresh digital face. Summit has launched a new website, offering visitors a more comprehensive view of their services. The site is not just an online brochure but a reflection of the company’s growth, its team’s dedication, and the core values that define its brand.
Snapshot of the Journey
For those interested in storytelling, here are the key milestones in Summit’s journey:
- 2005: MyOwnAsp established itself as a top-tier provider of Sage hosting services, earning several industry accolades.
- 2011: Through a merger with CloudAspects, NovelAspect emerged as the second-largest QuickBooks hosting provider in both the U.S. and Canada.
- 2017: MyOwnAsp and NovelAspect, with over a decade of specialized experience, merged to establish Summit Hosting. This new entity rapidly became one of the most reputable and trusted application hosting providers in the sector.
- 2018: Summit Hosting expanded its knowledge base and regional support staff by acquiring HarborCloud, a leading QuickBooks hosting provider.
- 2019: The acquisition of iNSYNQ further bolstered Summit Hosting’s team of Senior Network Engineers, elevating their cloud computing products and Infrastructure as a Service (IaaS).
- 2021: The company acquired I-Business Network, introducing a new practice area centered on SAP Business One. This move further cemented Summit Hosting’s position as a frontrunner among small and medium-sized business (SMB) hosting providers. In the same year, they executed a majority recapitalization in collaboration with Silver Oak Services Partners.
- 2022: Summit Hosting acquired Tech Commandos, becoming the largest Act! hosting provider in the U.S. Later in the year, they also acquired Handy Networks, enhancing their Virtual Desktop Infrastructure, Managed Services, and Data Center Services.
The inception of Summit Hosting was inspired by Stan Kania (CEO) and Warren Patterson (COO), who both envisioned a superior cloud hosting company that provided bespoke solutions. Their goal was to assist businesses in cost-saving, growth enhancement, and IT problem resolution. In 2017, the duo combined their extensive expertise in Sage products and QuickBooks online hosting by merging their companies, MyOwnAsp (founded in 2005) and NovelAspect (originally established in 2009 as CloudAspects before its 2011 merger with NovelAspect). This union led to Summit Hosting becoming one of the predominant providers of QuickBooks and Sage cloud hosting in North America.
Today, Summit Hosting is trusted by over 30,000 monthly users and stands out as a leading provider of managed application hosting on secure, dedicated servers in the U.S. and Canada.
Broadening Horizons: Expanded Services
One of the most significant developments at Summit is the expansion of its service offerings. The company’s commitment to excellence has led it to diversify its portfolio, ensuring it caters to the evolving needs of businesses in today’s fast-paced environment.
The People Behind the Brand
A brand is only as good as its team, and Summit takes pride in its talented members. The new website offers a chance for visitors to get acquainted with the passionate individuals dedicated to providing top-tier IT solutions.
The Core of Summit
Every brand has an essence, a personality. Summit, true to its name, is all about achieving new heights. The brand’s refreshed personality shines through its dedication, determination, approachability, and unwavering pursuit of excellence.
In Conclusion
Summit’s brand evolution is a testament to its growth, adaptability, and commitment to its clients and industry. As the company steps into this new phase, it continues to set its sights on new peaks, ensuring it remains a leader in its domain. For those interested in IT solutions, Summit’s transformation is worth noting and exploring further.
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