If you’re tasked with providing content for your company’s social media accounts on Facebook, Twitter, or LinkedIn and you’ve struggled with keeping the status updates spaced out throughout the day rather than all in one big clump of posts at 8am (or whenever you typically create updates) – then here’s a tool you MUST review.

Buffer is a service that allows you to share status updates to your Buffer account and in turn create a time schedule to spread those updates over the day.

I’ve been using this service for about a year and it’s completely solved the issue of information overload where I’d create a dozen status updates in the morning, head off to work (and my social accounts would become silent) and then create another dozen updates when I returned from work.

With Buffer I save status updates to my account which in turn are distributed on a time schedule which I’ve selected.

Buffer costs $ 10 per month, supports up to 12 social accounts (Facebook, Facebook Pages, Twitter, LinkedIn) and up to two users who feed it status updates.

Virtually all of my status updates are sent right from my Chrome Browser Plug-In that allows me to specify which of the social accounts that I want to share updates to.