I’m not entirely sold that this the Facebook Page Likes marketing method applies to all types of businesses – however I do buy into the concept of:
a. Likes = social proof
b. Likes = “soft opt in”
On the downside – you are inside a walled garden that is 100% controlled by Facebook. They control how much of your content is pushed down to your likes.
It is not much of a stretch to imagine the day when Facebook Pages will only pass content to likes based upon a paid advertising relationship.
Facebook have only promised to remain free to join – there’s nothing that says they won’t (and I’m betting they will) charge an increasing number of businesses who want to push out content to those who’ve liked their sites.
So, yes – Likes = important. But more important is the content YOU control which should be your web site/blog.